Digital User Audience
Digital User Audience

Intent Marketing

User-focused | engaging | effective
Identify and leverage
Identify and leverage

User Intents

To drive engagement, leads and conversions

Why Intent Marketing?

Let’s be straight. Who loves hard-selling? If you use the same marketing message for everyone, you are short-changing yourself. Even with segmentation, your audience in a segment is not homogeneous. They are at different intent stages and hence have different needs. Align your marketing around each of their intent and market smart!

What are your digital audience intents?

I’ve no intent to buy or think of you yet
I’ve no intent to buy or think of you yet
As the first out of the four audience intent stages, the intent does not yet exist. The user has no intent to make any purchase at all, let alone to hear about you or your business. The need has not arise, yet. At this stage, any marketing message al...
I’ve some intents to buy but am not ready
I’ve some intents to buy but am not ready
The user is aware of her needs at this stage and has intent to buy. However, the timing is not right. She is not ready to commit. Why? It could be insufficient information to make a choice. Unsure of some of her needs. Possibly some factors that make...
I have intent to buy now and am deciding
I have intent to buy now and am deciding
I buy regularly and have intent to buy again
I buy regularly and have intent to buy again

How do I market by intent?

1. Set a Strategic Plan

Develop intent strategies around digital content, audience engagement, marketing channels and performance measurements.
1. Set a Strategic Plan

2. Drive Channel Traffic

Create digital assets and setup measures, then track and drive targeted channel traffic to intent optimised landings.
2. Drive Channel Traffic

3. Measure, Analyse and Optimise

Analyse digital metrics, develop findings, identify opportunities and dive into iterative optimisation and testings.
3. Measure, Analyse and Optimise

4. Generate Leads & Feedback

Value-add user intents, identify pain points, nurture prospects to leads, and help your audience to make the decision.
4. Generate Leads & Feedback

Have a question?

Think we can be of help? Or you have an idea to share?
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