Audience Intent

I’ve no intent to buy or think of you yet

I’ve no intent to buy or think of you yet
As the first out of the four audience intent stages, the intent does not yet exist. The user has no intent to make any purchase at all, let alone to hear about you or your business. The need has not arise, yet. At this stage, any marketing message aligned towards a purchase maybe be deemed a turn off or even rude. How should I approach users in this intent stage then? Help the user LEARN about y...
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I’ve some intents to buy but am not ready

I’ve some intents to buy but am not ready
The user is aware of her needs at this stage and has intent to buy. However, the timing is not right. She is not ready to commit. Why? It could be insufficient information to make a choice. Unsure of some of her needs. Possibly some factors that make it unviable to buy now, like financial or temporal reasons. What can I do for users who are not ready to buy? Help the user CONSIDER you and your p...
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