Insights Driven Marketing
The arrival of data-driven marketing has given rise to a pressure by businesses to adopt evidence-based decision making. While there are data challenges and strategies to manage that, what is needed is the application of context around data and the generation of marketing insights that drive business actions.
Smart businesses are rapidly adopting analytics and leveraging insights to navigate the competitive landscape. They know that if they stay still, they will lose out quickly to competitors who will gain the first movers advantage. More and more, businesses are competing based on insights. It is a race of how fast they apply the findings and recommendations to optimise business effectiveness.
Marketers are in a perfect position to leverage the wealth of marketing data, conduct in-depth analysis and surface valuable insights that inform marketing decisions. These can include insights about customers, online behaviours, decision-making process, journey touchpoints, customer lifecycle, time in-market and even competitors. Impact of marketing decisions can be measured and iteratively optimised.
Strategy and Framework
It is crucial to pursue this journey with a clear strategy and framework or the ocean of data will rapidly overwhelm you. Even worrying will be the wrong application of insights resulting in negative consequences to the business leaving you worse off. Or the investment of resources but not seeing the return of investment due to a lack of progress and poor implementation.
We have expertise in helping enterprise sized marketing teams embrace insights-driven marketing and put in place proven strategy and framework to guide you through this exciting journey. Our team is also able to undertake insights generation work or help you structure your team correctly.